Last updated: August 2026
Dusk & Dust ("we", "us") operates duskanddust.com. This policy explains what personal data we collect, how we use it, and your rights under the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.
Information we collect
You give us: name, email address, phone number, shipping and billing address, and payment information (processed directly by our payment partners — never stored on our servers).
Automatically collected: IP address, browser type, device information, pages visited, referring URL, and cookies.
Marketing consent: We collect marketing preferences only when you explicitly opt in — via a checkbox at checkout or a newsletter sign-up form.
How we use it
- To fulfil your order — shipping, invoicing, and customer support
- To send transactional messages — order confirmation, tracking updates, and delivery notifications
- To send marketing communications — only with your prior consent; you can opt out at any time via the unsubscribe link in any email or by writing to us at support.duskanddust@gmail.com
- To improve the site through analytics
- To comply with legal obligations, including GST and tax record-keeping
Who we share it with
We share your data only with the following categories of service providers, and only to the extent necessary:
- Payment gateways (Razorpay, Cashfree) — to process transactions securely
- Logistics partners (Delhivery, Bluedart, DTDC, DHL) — to fulfil and track deliveries
- Analytics providers (Google Analytics, Meta Pixel) — to understand site usage; these providers may collect device identifiers and usage signals subject to their own privacy policies (Google, Meta)
- Legal authorities — only when required by applicable law or a valid government order
We do not sell your data to third parties. Ever.
International data transfers
Some of our service providers (including Google and Meta) are based outside India. By using this site, you acknowledge that your data may be transferred to and processed in other countries, subject to those providers' data protection safeguards.
Cookies
We use cookies for essential site functions (cart, session management) and analytics. You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. Where required, we will seek your consent before placing non-essential cookies.
Your rights
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request erasure of your data (subject to legal retention requirements)
- Withdraw consent for marketing at any time
- File a complaint with the Data Protection Board of India
To exercise any of these rights, email us at support.duskanddust@gmail.com.
Data retention
- Order and transaction data: 8 years (GST and tax compliance)
- Marketing data: Until you unsubscribe or withdraw consent
- Support communications: 2 years
Children
Our site is intended for users aged 18 and above. We do not knowingly collect personal data from minors. If you believe a minor has provided us with their data, please contact us and we will delete it promptly.
Grievance Officer
In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, any privacy-related grievance may be directed to our Grievance Officer:Email: support.duskanddust@gmail.com
We will acknowledge your grievance within 48 hours and resolve it within 15 working days.
Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be available at this URL, with the date of last update noted at the top. Continued use of the site after any update constitutes your acceptance of the revised policy.