Privacy Policy

What we collect and why

Dusk & Dust LLP ("we", "us") operates duskanddust.com. This policy explains what personal data we collect, how we use it, and your rights under the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.

Information we collect

You give us: name, email, phone number, shipping/billing address, payment info (processed by our payment partner, never stored on our servers)
Automatically collected: IP address, browser type, device, pages visited, referring URL, cookies
Marketing consent: only if you opt in to newsletters or WhatsApp updates

How we use it

To fulfill your order (shipping, invoicing, customer support)
To send transactional messages (order confirmation, tracking, delivery)
To send marketing (only with your consent — you can opt out anytime)
To improve the site through analytics
To comply with legal obligations (GST, tax records)

Who we share it with

We share your data only with:

Payment gateways (Razorpay, Cashfree) — for transactions
Logistics partners (Delhivery, Bluedart, DTDC, DHL) — for delivery
Analytics (Google Analytics, Meta Pixel) — anonymized
Legal authorities — only when required by law

We do not sell your data to third parties. Ever.

Cookies

We use cookies for essential site functions (cart, login) and analytics. You can control cookies through your browser settings.

Your rights

You have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request deletion of your data (subject to legal retention requirements)
Withdraw consent for marketing
File a complaint with the Data Protection Board of India

Data retention

We retain order data for 8 years (GST/tax compliance). Marketing data is retained until you unsubscribe. Support communications are retained for 2 years.